Privacy and Cookies

On 30 April 2018, we updated the Privacy Statement for Self Awareness.

This update is part of our continued commitment to transparency, using simple-to-understand language, and ensuring you always have control over your data. We’ve also included provisions that clarify our efforts to comply with the UK General Data Protection Regulation (UK GDPR), tailored by the Data Protection Act 2018.

Nothing about your Self Awareness experience changes with this update—we just wanted you to clearly understand that we always put your privacy first.

We invite you to take a look at our approach to Privacy and Cookies as they now stand.


Self Awareness is a brand of Apricot Training Management Limited, registered in England and Wales Co. No. 5012944.

We will endeavour to maintain the security of your information. When you register online at, you will be given a username and password that protects your information. Your username identifies you as the person to whom the information you enter relates. We store all data collected in a secure database.

We will NOT pass on your information to any third parties to use for advertising or marketing purposes.

Equally, we will not use your information for any promotional purposes without your explicit permission to do so.

Self Awareness collects basic information from you in order to register your account, including the Self Awareness Licensed Centre you are associated with, your name, gender, date of birth, email address, language, a username, password and answer to a security question.

Once you have registered and completed the Footprint questionnaire we will also hold your answers to the questionnaire and, if you chose to add it, your CV.

Your information will not be shared with anyone other than:

  • the party who subscribed to the service
  • those administrators and technicians involved in the set-up and management of your account and the database
  • staff and associates involved in the delivery of the services
  • other professional experts involved in anonymous statistical analysis of large groups of participants in this service for research, evaluative, validatory and continuous improvement purposes. You will not be identifiable in or contacted in connection with any such activities.

The data on the platform will be stored and used in accordance with the latest legislation and code of good practice detailed in the General Data Protection Regulation.  We recognise that this will restrict how we store and use data as well as having the potential to bring penalties for non-compliance.

In accordance with the Data Protection Act 2018, we recognise that personal data is “any information relating to an identified or identifiable living individual” and that an identifiable living individual is “a living individual who can be identified, directly or indirectly, in particular by reference to: an identifier such as a name, an identification number, location data or an online identifier; or, one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of the individual”.



The Registration Form will be processed electronically. All personal data (such as names, addresses, CVs, etc.) will be processed in pursuant to Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (United Kingdom General Data Protection Regulation). Any personal data requested will only be used for the intended purpose, in this case for statistical and financial (if applicable) follow-up of the projects.

We will at all times comply with the requirements of the UK General Data Protection Regulation.

Our aim is to make access to our project and its products easy, useful and reliable. Where products and services are delivered on the internet, this sometimes involves placing small amounts of information on your device, for example, computer or mobile phone. These are small files known as cookies. They cannot be used to identify you personally.